OISTE: Organisation Internationale pour la Sécurité des Transactions Electroniques

WISeKey Liber signe avec le CR Flamengo pour le lancement de WISFANS© et la création d’un écosystème mondial pour leurs fans AU SOMMET FT FIFA DU FOOTBALL 2013 À RIO DE JANEIRO

admin — Tue, 18 Jun 2013 18:21:28 +0000

WISeKey Liber signe avec le CR Flamengo pour le lancement de WISFANS© et la création d’un écosystème mondial pour leurs fans AU SOMMET FT
FIFA DU FOOTBALL 2013 À RIO DE JANEIRO

17.06.2013 | 08:00 heures,WISeKey SA

GENEVE/RIO DE JANEIRO (ots) – WISeKey Liber, la division Amérique Latine de WISeKey SA, a annoncé aujourd’hui la signature d’un partenariat stratégique avec le CR Flamengo, permettant fameux Club de football Brésilien d’utiliser WISfans©.

WISfans© regroupe et s’appuie sur les contenus originaux créés par les joueurs et leur club sur les réseaux sociaux, afin de les enrichir de contenus exclusifs venant des légendes du club, dynamisant ainsi l’expérience mobile de leurs fans, et créant une plateforme CRM sociale enrichie.

WISfans© prend appui sur un écosystème mondial de plus de 40 millions de supporter du CR Flamengo (blogs, billets de match, vidéos, photo, campagnes de média sociaux, Twitter, Facebook ou encore tous les forums sportifs) afin d’apporter aux fans les contenus les plus émotionnels et pertinents. WISfans© réduit la masse d’information afin de donner aux fans une interaction en temps réel avec leurs joueurs préférés, mais également des expériences digitales et ludiques comme leur comparaison biométrique avec leurs stars préférées.

«Nous sommes heureux de travailler avec le CR Flamengo pour déployer WISfasn© comme leur technologie phare pour connecter et monétiser leur important écosystème de fans. WISeKey va développer ce partenariat permettant au CR Flamengo de devenir l’un des clubs les plus avancés, améliorant l’expérience de leurs fans à travers l’utilisation des dernières technologies en matière de média sociaux» a expliqué Carlos Moreira, Fondateur et Président du directoire de WISeKey.

«Flamengo continue à développer des projets destinés à encore amélioré la relation avec ses fans. Ce partenariat avec WISeKey nous permet d’avoir une relation nouvelle et innovante avec nos supporters, déjà exploité par les fans du Real Madrid en Chine et du FC Barcelone dans le monde entier. Ce nouvel outil relationnel s’adressant à tous nos membres et supporter permet au CR Flamengo d’entrer dans le monde du mobile», a expliqué Fred Luz, le directeur marketing du CR Flamengo.

www.flamengo.com.br
www.wisekeyliber.com

Contact:

CR Flamengo, Mr. Felipe Bruno
Tél.: +55 21 8619 9098
E-Mail: felipebruno@flamengo.com.br

WISeKey Liber, Ms. Satu Kulmala
Tél.: +41 78 676 4745
E-Mail: skulmala@wisekey.com

Aller à la newsroom de WISeKey SA

Originally posted from WISeKey Liber signe avec le CR Flamengo pour le lancement de WISFANS©
et la création d’un écosystème mondial pour leurs fans AU SOMMET FT
FIFA DU FOOTBALL 2013 À RIO DE JANEIRO

Flamengo lançará rede social nos moldes de Barcelona e Real Madrid

admin — Tue, 18 Jun 2013 18:17:24 +0000

flamengo

Flamengo lançará rede social nos moldes de Barcelona e Real MadridProfissionais explicam que intenção não é armazenar dados dos usuários. Clube quer aproximar o torcedor e desenvolver a relação com rubro-negros17/06/2013 16h47 – Atualizado em 18/06/2013 13h31

Por Vicente Seda

Rio de Janeiro

O diretor de marketing do Flamengo, Frederico Luz, e Carlos Moreira, da Wisekey, empresa suíça de segurança digital, revelaram nesta segunda-feira, em seminário de negócios de futebol na zona sul do Rio, a criação de uma rede social rubro-negra que passará a funcionar nas próximas semanas. Será um aplicativo que poderá ser usado em celulares cuja ideia é, em um futuro próximo, integrar todos os serviços do clube nesse ambiente digital. A empresa presta serviços semelhantes a clubes como Real Madrid e Barcelona.

- Isso é um momento importante em que o Flamengo entra na plataforma móvel, oferecendo uma ferramenta flexível para os nossos torcedores interagirem com o clube. Estamos entrando no mundo moderno, no mesmo ambiente de Barcelona e Real Madrid, o que dá também um toque de modernidade. Acreditamos muito no potencial dessa ferramenta para desenvolver a relação com os nossos torcedores e ao longo do tempo ir colocando os produtos do Flamengo, uma vez que o torcedor terá uma identidade digital protegida e poderá interagir em um ambiente totalmente rubro-negro – disse Luz.

Carlos Moreira, por sua vez, explicou que, ao contrário de ambientes como o Facebook, a intenção não é armazenar dados dos usuários. Ele explicou que, justamente por se tratar de uma empresa de segurança digital, a prioridade é proteger os dados dos torcedores.

- É um projeto de criação de indentidade digital diretamente interligada ao clube. (Para) devolver o sócio ao clube. O Facebook apanha todo o conteúdo e monetiza o torcedor, com essa tecnologia é o clube que monetiza o torcedor. É o primeiro projeto no Brasil. Isso irá ao ar nas próximas semanas. O torcedor poderá seguir o movimento social de todos os jogadores, poderá vender ingressos ou outras operações dentro da rede. Como somos uma empresa de segurança, o nível de segurança dessa aplicação permite esse tipo de transação. Não é um banco de dados, porque não controlamos dados, ao contrário do Facebook.

Questionado sobre as projeções para a plataforma, ele explicou:

- O Flamengo tem 40 milhões de torcedores e estabelecemos o clube como prioridade para nós. O do Barcelona por exemplo é um dos top 10 entre os aplicativos de esporte no mundo. Só agora, com a contratação do Neymar, o aplicativo teve um milhão de downloads. Esse aplicativo ficará em um sistema mundial e o nosso objetivo é ter 40 milhões de aplicativos baixados. O Facebook fatura US$ 5 bilhões para um bilhão de identidades. Se você calcular por aí, dá para imaginar o que isso pode representar para o Flamengo.

Originally posted from Flamengo lançará rede social nos moldes de Barcelona e Real Madrid

WISeKey signs with FC Flamengo

admin — Sat, 15 Jun 2013 22:11:52 +0000

GENEVA/RIO DE JANEIRO- Signing a strategic partnership with CR Flamengo allowing the Brazilian football club to useWISeKey´s ground breaking online technology WISfans©allowing football players to stay connected with club fans on and off the field in fluid continuity.

WISfans© harnesses original content created by the players and their club via social media platforms, and further enriches this with exclusive content from current players and club legends, thus empowering their fans’ mobile experience, and creating a rich Social CRM platform.

Originally posted from WISeKey signs with FC Flamengo

Carlos Creus Moreira speaker at the Financial Times Football Summit

admin — Sun, 09 Jun 2013 14:09:53 +0000

FT / IFA BUSINESS OF FOOTBALL SUMMIT – PROGRAM

Please download the conference program here

“Where Football means Business”

FEATURING Joseph S. Blatter, President, FIFA

Chaired by Roger Blitz, Sports Business Correspondent, Financial Times

Other speakers include:

Hassan Abdullah Al-Thawadi, CEO, Qatar 2022 Supreme Committee

Ian Ayre, CEO, Liverpool FC

Luiz Eduardo Baptista da Rocha, President Sky Brazil

Sir Martin Broughton, Chairman, British Airways

Michael Davidovich, VP & GM 2014 FWC Team, Braziel, Coca-Cola

Marcelo De Campos Pinto, Executive Director, Globo Esportes – Rede Globo de Televisão

Felipe Faro, CEO, Santos FC

Ron Gourlay, Chief Executive, Chelsea FC

Edward Lange, CEO, Allianz Brazil

Joseph Leahy, Brazil Bureau Chief, Financial Times

Carlos Moreira, Founder, Chairman & CEO WISeKey

Marcos Motta, Founding Partner, Bichara e Motta Advogados

Simon Oliveira, Global PR, David Beckham

Eduardo Paes, Mayor, Rio de Janeiro

Michael Payne, Former Head of the Marketing Division, International Olympic Committee (IOC)

Aldo Rebelo, Minister of Sport, Brazil

Luis Paulo Rosenberg, Vice President, Sport Club Corinthians Paulista

Alexey Sorokin, CEO, LOC Russia 2018

Marcel Schmid, Chairman, International Football Arena Ltd.

Ricardo Trade, CEO, Brazil 2014 FIFA World Cup

Jérôme Valcke, General Secretary, FIFA

(

The Midas Touch

It’s hard to imagine that just twenty years ago, there was no football ‘business’ to speak of – not really. Revenue came in from ticket sales alone, fans got cold on creaking terraces; there were no logos on players’ shirts or megabig corporate sponsors. Today, it’s the world’s most popular sport, and the world of business has been very steadily turning muddy pitches into fields of gold.

But the continued success of the international football business is not guaranteed. The economic landscape of football is changing faster than you can shift a goal post: new regulation to curb financial profligacy; the move away from Europe’s traditional hegemony as the market there matures (and the old – and new – money seeks new territories); and the internet – both blessing and curse – which is radically transforming the way the business of football is done.

Given this fast-evolving landscape, the FT/IFA Business of Football Summit asks: What must the global football business do to stay competitive?

And what better place than Brazil to hold the FT/IFA summit? Securing the world’s two biggest sporting events (World Cup 2014, Olympics 2016) in such a short timeframe has put the country – considered the spiritual home of football – right in the spotlight of the global sports industry. We’ll be tackling some of the biggest issues facing the international football business community, through, in part, the prism of what is happening in the Brazilian game.
The Summit, which takes place in Rio, coincides with the Confederation Cup, an will feature the leading voices in the world of football – both on and off-pitch – in a penetrating and dynamic mix of interviews, panel sessions and keynote presentations.

Originally posted from Carlos Creus Moreira speaker at the Financial Times Football Summit

Carlos Creus Moreira with Luc Besson discussing the future of the net

admin — Thu, 23 May 2013 09:57:25 +0000

Discussing with Luc Besson a Wisekey project to inspire a movie based on our digital identity technology that is gradually becoming the digital identities of web-connected devices which will grow more than fourfold by 2020 to reach a total of 50 billon from the current 14 billion devices connected to the internet today. The idea of the documentary movie will be to anticipate what the society will look like and how this WiseSmart Grid will change the way we interact among us and with the objects and content around us. We will provide more information on this project as we move forward in our relation with Luc.

Originally posted from Carlos Creus Moreira with Luc Besson discussing the future of the net

Carlos Creus Moreira with Bill Clinton at the UNITAID dinner on Paris

admin — Thu, 23 May 2013 08:33:08 +0000

WISeKey Chairman met with UNITAID chairman Philippe Douste-Blazy and former U.S. President Bill Clinton to discuss the extension of the WISeKey Clinton Commitment to include activities related to UNITAID with the objective to be ready to be announced during the 2013 Clinton Initiative Meeting in New York in September.

WISeKey is helping the Clinton Global Initiate to use identity management to allow users to send micro remittances with their mobiles using Wiseid apps.

UNITAID and the Clinton Foundation HIV/AIDS Initiative (CHAI) have ordered and delivered products to 38 countries and have brokered average price reductions of 40% on 25 formulations of HIV/AIDS medicines.

Their paediatric HIV/AIDS programme, involving financial commitments totaling US$ 50 million from both partners (US$ 35 million from UNITAID and US$ 15 million from CHAI), successfully enrolled 40 000 additional children on treatment by the end of July, with the expectation of reaching the target of 100 000 additional children by the start of 2008.

Children have historically been left behind in access to HIV/AIDS treatment in developing countries. Only 1 in 7 children in need 115,000 total were on treatment at the end of 2006, compared to nearly 2 million adults, or 1 in 3 in need. The partnership between UNITAID and CHAI will roughly double the number of children on HIV/AIDS treatment in one year.

Speaking today, President Clinton said, Countless people are alive today thanks to UNITAID. In just one year, the benefits of the funds raised by France and other countries are being felt around the world. I am proud to be partnering with UNITAID to achieve these results.

Philippe Douste-Blazy, chairman of the UNITAID board, added, The promise of UNITAID was to reach more people with better, more affordable medicines. We have fulfilled that promise, working closely with President Clinton. We are proud of the results to date, and we will work to a long-term partnership with the Clinton Foundation to extend the success of these programmes.

Originally posted from Carlos Creus Moreira with Bill Clinton at the UNITAID dinner on Paris

Bill Clinton hier soir à Paris : l’ancien président des États-Unis

admin — Thu, 23 May 2013 07:52:22 +0000

Avec Bill Clinton hier soir à Paris : l’ancien président des États-Unis est venu donner une conférence sur la Clinton fondation, et plus généralement sur la mondialisation de la solidarité, à l’invitation de l’ancien ministre Philippe Douste-Blazy. Les deux hommes travaillent ensemble dans le cadre d’Unitaid dans laquelle WISeKey et Qwant sont aussi associés. UNITAID prélève un euro sur chaque ticket d’avion vendu dans une quinzaine de pays : deux milliards de dollars ont été récoltés et contribuent à lutter contre le paludisme, le sida et la tuberculose.

Originally posted from Bill Clinton hier soir à Paris : l’ancien président des États-Unis

To be or not to be identified: Hamlet’s quandary in the digital era

admin — Tue, 21 May 2013 11:46:57 +0000

To be or not to be identified: Hamlet’s quandary in the digital era

The Internet Society is organising a thematic workshop at the WSIS Forum on 16 May 2013 from 11:00 am to 12:45 in Room M of the International Telecommunication Union, Place des Nations, 1211 Geneva, Switzerland.
Registration for on-site participation
Information regarding remote participation
This interactive session will explore how individuals portray themselves on the Internet and how others perceive them. It will consider the implications of identity, anonymity, pseudonymity and authentication for Internet participation and governance.

How are individuals “identifiable” on the Internet? Are they aware how others perceive them? To what extent can individuals render themselves less “identifiable”?
Should individuals have the right to go online anonymously/pseudonymously? What conditions (if any) should such a right have?
Are “throwaway identities” really disposable?
Is the next big thing “Bring Your Own Identity”? What might this look like?
Is there a future in “Internet cash”?

Panellists

Susan Chalmers, Policy Lead, InternetNZ
Petru Dumitriu, Head of the Council of Europe Office in Geneva and Permanent Observer to the United Nations Office and other international organizations in Geneva
Xianhong Hu, Division for Freedom of Expression and Media Development, Communication and Information Sector, United Nations Educational Scientific and Cultural Organization (UNESCO)
Danil Kerimi, Head of Information and Communications Technology – Government Community, World Economic Forum
Paul Mitchell, General Manager, Technology Policy, Microsoft
Patrick Ryan, Public Policy & Government Relations Counsel for Free Expression and International Relations, Google
Carlos Moreira, Founder and Secretary-General of the International Organization for the Security of Electronic Transactions, OISTE

Moderator

Christine Runnegar, Director, Public Policy, Internet Society

Remote moderator

Nicolas Seidler, Policy Advisor, Internet Society

Some background reading

Report – 2012 IGF workshop – Governing Identity on the Internet
Background paper, update and report – 2012 IGF workshop – Who is following me: tracking the trackers

Originally posted from To be or not to be identified: Hamlet’s quandary in the digital era

admin — Tue, 21 May 2013 11:46:57 +0000

Carlos Moreira describing at WSIS how search engines are becoming knowledge engines and what are the consequences to control to the world’s facts and data and why an independent digital identity is key to protect end users. Microsoft and Google on the same panel.
Video of the Panel at: https://www.youtube.com/watch?v=H0DuwuGKmHI

Originally posted from

Carlos Creus Moreira au palmarès 2013 des 300 Suisses les plus influents de “Bilan”

admin — Fri, 19 Apr 2013 08:26:18 +0000

Carlos Creus Moreira au palmarès 2013 des 300 Suisses les plus influents de “Bilan” qui vient d’être publié par le magazine économique. La genève technologique à également une place important dans le classement avec David Marcus , Président PayPal , Shaban Shaame, fondateur everdreamsoft, Ulrich Fischer Fondateur Memoways, Pierre Maudet, Conseiller d’état genevois et Young Global Leader 2013 World Economic Forum, Sébastien Tondeur, CEO de MCI, Rolf-Dieter Heuger, Directeur général du CERN, Pierre Chappaz, CEO Ebuzzing, etc. Le classement intégral sont à découvrir dans le magazine disponible en kiosque.

Originally posted from Carlos Creus Moreira au palmarès 2013 des 300 Suisses les plus
influents de “Bilan”